Says McGregor: I doubt that any one of us will look back at our lives and think I wish Id bought an even thinner TV, found a lighter light beer or had an even smarter smartphone. Do you think any of us will look back on our lives and regret the things we didnt buyand as he opens a stage door and steps out onto a sun-drenched beachor the places we didnt go? Bravo, Expedia. Booking.nah. What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. album Color Me Barbra. Sure, its a 56-year-old song by a 79-year-old chanteuse, but the lyricsGotta move, gotta get out / Gotta leave this place, gotta find some place / Some other place, some brand new place work perfectly with the ads visual narrative. Whereupon Tommy Lee steals the entire spot, sneering at the infiltrator: Try to keep up. His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. In a teaser, the sloth is in the trailer of rapper Megan Thee Stallion, who herself is enjoying the newest chip flavor. Watch the Doritos and Cheetos ad from Super Bowl LVI. In this spot, Carrey camps it up, marveling at Verizons 5G Ultra wideband internet for home and business thatshockinglydoes not require an installer. Alright, so cordless headphones, you can watch movies through your phone, and yall got electric cars? asks 2003 LeBron, who is played by actor Bentley Green. Be still our hearts! But, hey, its still boring. Cue a voice-over, raising our hopes for some sort of explanation. With less than a week to go before the 34th USA TODAY Ad Meter ratings kick off (on 2/9), several brands have already cut to commercial and released their 2022 in-game Super Bowl ad. Ad Meter 2022: Rocket Homes and Rocket Mortgage. The advert starts with a child on top of a tree finding best position he could hid to eat the chips and enjoying some scenery view. Sloths. EV-il in GMs Super Bowl commercial, We love Kevin Hart. Caddy: And did I mention its organic? And then there's the classics. More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. In a Super Bowl packed with a whiplash-inducing number of celebrities, Jost and Johansson come across as a friendly neighborhood couple youd like to have dinner withas long as theyre not serving oysters. Voice Over, Charlie Puth . The commercials of the 2022 Super Bowl were all about electric cars, crypto, '90s nostalgia and good ol' fashioned star power. Can you imagine if 2003 LeBron knew to invest in crypto before anyone else? Live and Upcoming Full Event Replays . Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. 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This years commercial transports us to the Roman Empire, where a spirited tailgate party is in full swing. With a typical audience of about 100 million U.S . YouTube. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). We suppose its a necessary message given that many Americans avoided regular medical screenings during the pandemic. Overall, there were 64 ads in the competition's national lineup. Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. More from Ad Age: Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial. Oh hey, Jones! cries Rashida. Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. Perhaps the best bit in this fast-moving montage is the tiny football that somehow ends up lodged in the maw of a sleeping grandma (We done killed granny!). If it does, half the fun is in trying to pin down the likely aesthetic influenceswere thinking HBOs Euphoria, Lil Nas X music videos, early Black Mirror and various Adidas campaigns, for starters while pondering the choice of soundtrack: Gotta Move, Barbra Streisands galloping ode to restlessness and individualism from her 1966 (!) Two decades ago, in the first Super Bowl after 9/11, ads focused on themes of national pride and togetherness. Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. Joining the comedy champ were fellow Austin Power slum, Seth Green, Rob Lowe, and Mindy Sterling, who took to the small screen to promote General Motors' line of electric vehicles. in the series. All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. Nick Jonas crashes the party. In the final two-minute commercial, a couple of kids playing a video game at home are stunned as players spill out of the screen into their living room ready to rumble. Exercise makes everything better, right? More from Ad Age: See Vrooms new Super Bowl commercial about buying cars from consumers. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. This button displays the currently selected search type. At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. Should we enjoy getting our ass kicked by a dream team of superior sports stars? And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. In Crypto.coms ad, Lakers star LeBron James meets his younger self for a pep talk. Yeah, its Keeping up the Jonases now, he responds. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. DraftKings pulls out all the stops with an adrenaline-packed narrative featuring Fortune making it interesting by performing dangerous feats such as catapulting out of a blimp and hitching a ride with an Evel Knievel look-alike. Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. Which leaves everyone happyexcept us, to be honest, because we were secretly rooting for House Flipper Skipper (Lets tear it to the studs!) to win the Dreamhouse bidding war. The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner. Youre gonna start a bidding war! Yes, this is not only a case of Rocket Mortgage/Rocket Homes imitating a Barbie commercial, but art imitating life. The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More Home Advertising Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados. J.R.R. This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. Theres insistent banging on the apartment door. This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. Thanks for warning us, Wallbox. Michelob Ultra brings back a Big Lebowski vibe with its spot set in the bowling alley wed least like to compete in, given that its a favorite haunt of sports legends who eat 300 scores for breakfast. And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. est. Its no fault of Elbas, but the gag goes cold pretty fast even as it builds toward his bleeped admission at the end of the commercial that the brand is kind of shit at naming. As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56, advertisers spent the game's commercial breaks going head-to-head in a . Before the 2022 Super Bowl game brings the Rams and the Bengals face-to-face to compete on February 13, Frito-Lay has premiered a "Flamin' Hot" commercial. This version of Levysuddenly wearing a leather jacket and sporting Fabio-esque locksis fully capable of maneuvering the Z through death-defying twists and turns without spilling a drop of his java. Activate your account. Cheetos Super Bowl Commercial 2021 Mila Kunis, Ashton Kutcher, Shaggy - It Wasn't Me. Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. Were really warming up to you, kid, says the thermostat. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. Never lose confidence in how you run your business, the announcer says, adding that Intuit is bringing Quickbooks and MailChimp together to help your business set up and grow. We need help, all right, to make sense of this mess. - 1 day 2 hours ago. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. Super Bowl commercials 2022: Watch all of the ads that aired on Super Bowl Sunday USA TODAY 0:00 1:32 As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56 ,. Maybe its that the story seems rushed, giving us too little time to empathize with the yellow Labs compassion for his wounded friend. Schwarzenegger and Pinault are lowkey great here, and the production grace notesthe costumes, a (CGI) mini-winged pet Pegasus named Peggy, the use of Eddy Grants Electric Avenue as the closing soundtrackare terrific too. The good news is that with all the money Coinbase saved on commercial production costs and server redundancy, theyll hopefully have enough money to pony up all the digital loot. The commercials -- which cost $6.5 . 1 hour 13 min ago, By More from Ad Age: Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Even more from Ad Age: Inside Metas Super Bowl commercial for the metaverse, Dolly Parton stars in this T-Mobile Super Bowl spot that initially seems like its for some sort of noble cause-marketing initiative. The Pepsi Super Bowl Halftime Show lineup features legendary MCs, and your commercial samples Salt-N-Pepa, two more legendary MCs. Chevy/YouTube. This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. To the strains of gentle flute music, an unkempt middle-aged dude floats down a river on a makeshift raft, arriving at Irish Spring, a mystical land where stinkiness is unwelcome, as one stern resident pointedly declares. Its almost enough to drive us to drink. What really makes this spot is Lionel Ritchies moony Stuck on You, which perfectly illustrates the mans symbiotic relationship with Pringles, along with the last scene, in which one of his mourners finds himself More from Ad Age: Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys. A pack of joyriding Joneses … and one Jonas. This year, a highly coveted 30-second spot on NBC's telecast cost as much as $7 million up from the average price tag of $5.6 million CBS logged last year. Cutwater humorously pitches its ready-made canned cocktails as the beverage of choice for the indolent, but its hard not to come away with the idea that convenience might be the only reason to buy the brand. Super Bowl 2022: The top moments from the night, imagine a life if their Echo devices could read their minds. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). February 11, 2022, 10:51AM 10 of 25 Dr. Although its intended as a cautionary tale, the sight of Burrell running around shouting Ill take it! as he impulse buys ridiculous merchandiselike a tub dubbed Tytanic (even though he admits to seasickness), a hot-air balloon with his countenance on it, a suit of armor and a winged horse (who would have predicted two Pegasi in one Super Bowl? What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. And thats just one of what our announcer calls 137 flags on the play. The game finally rests on Peyton Manning, who fumbles as a human baby enters the room and tackles him, shaking loose the ball, which is promptly intercepted by Walter Payton. ), he offers some rhyming, politician-grade platitudes: Its time to plant more trees. Lindsay Lohan is making her comeback with Planet Fitness? More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. More from Ad Age: Amazons Super Bowl commercial imagines if Alexa were psychic. Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. Evil, of course, is unimpressed by that prospect, which prompts a free-for-all of contentious banter, complete with a sudden interjection from Frau Farbissina (Mindy Sterling), who insists that, You must save the world first, then you can take over the worlda mission statement of sorts that Dr. The 60-second spot features. February 14, 2022. The top 10 Super Bowl commercials that have already generated the most buzz online this year. The buttoned-up, nerdy dad from Schitts Creek not only relishes zipping through an urban landscape (briefly encountering his bewildered TV wife, Catherine OHara, along the way), he gets caught up in a high-speed chase that Danai Gurira and Dave Bautista join for some reason. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. Seth Rogen and Paul Rudd star in the chip company's commercial. Next, we cut to a business owner assessing her inventory of candles. Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety. More from Ad Age: Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails. Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. I figure you could use a little pick-me-up, she tells him. The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. We begin with Tommy Lee stopped on a deserted road. The science of sure.. Grace Kay. More from Ad Age: Listen to music from Super Bowl 2022 commercials. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. More from Ad Age: Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad. Watch Super Bowl commercials 2022 Amazon featuring Scarlett Johansson and Colin Jost The message is clear and smartly delivered: This is not your fathers Chevrolet. For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . Does this man not realize what a slippery slope it is to submit to bathing mandates? But neither performer is actually shown, despite the fact that they presumably dont come cheap. Or maybe its the high-mindedness (In the home of the brave, down never means out), which, however well-intentioned, just doesnt land right given the lingering division in this country. Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . (like interest-based ads), we may share your data with our marketing and advertising . Were not sure what Skechers was smoking when it came up with this ad. This was an advert by the Doritos where they were advertising how their chips are flaming hot. More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking.
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